To advance public education and to promote the conservation, protection and improvement of the ancient city of Tell el-Amarna, Egypt and the surrounding area for the benefit of the public in particular but not exclusively by:
i) creating a permanent facility for study (the research base – The Amarna Centre);
ii) undertaking and supporting field research (and publishing the useful results of such research);
iii) promoting training in archaeological field skills;
iv) providing, and assisting in the provision of, lectures and publications in furtherance of the stated objects;
v) developing displays and exhibitions at a site museum for the benefit of the public and an educational outreach programme for the benefit of pupils at schools; and
vi) working in partnership with the Supreme Council of Antiquities of Egypt to maintain the ancient city for the benefit of the public.